Insights

In recent years and months, more and more states have adopted data privacy regulations, to such a degree that keeping up with the compliance landscape has practically become a full-time job. In our opinion, the best way to deal with ever-changing privacy regulations is to bring on a consent management platform (CMP) that will stay on top of the latest requirements for you. With that in mind, today we’re continuing our series on GTM-based consent implementations with an eye on one of the biggest consent management platforms in the game: OneTrust.

Salesforce isn’t acquiring Contentful to expand its CMS offering alone. It’s adding a structured content platform that strengthens its AI and customer experience strategy. We explore what the deal means for customers, where the platform may be headed, and what organizations should be watching.

The past two years have seen a dramatic rise in the everyday use of AI tools like ChatGPT, Gemini, and others. Initially used as a novelty technology, these tools have quickly become a critical element in customers' workflows for finding, evaluating, purchasing, and even using products online.

When OpenAI released its Apps SDK, we jumped in headfirst. In a few weeks, we built a ChatGPT app that lets users browse products, select variants, and submit quotes without leaving chat. This post shares what that process taught us about agentic AI, data readiness, and the next era of digital experiences.

AI-powered search is changing the rules and rewriting the acronyms. AEO was about answering questions. GEO is about being included in the answers AI creates. Learn what sets them apart and why both are essential to staying visible.

Appropriately implementing conversational AI into your eCommerce implementation requires careful introspection on your industry, customers, and existing eCommerce capabilities. Without this introspection, your AI chatbot will likely fall short of expectations.

Over the past six months, we've had dozens of conversations about tariffs trying understand their impact on industries we serve. In this post, we’ll share what we’ve learned and how organizations can turn this moment of uncertainty into a strategic advantage.

With rising interest rates making acquisitions riskier than ever, a strategic plan for operational improvements can help make your value proposition a winner.

Understanding the distinction between SAN and non-SAN mobile ad platforms is critical to interpreting your campaign performance accurately and making smart marketing decisions.

In this guide, we walk you through the steps required to integrate Google Tag Manager with the Cookie Control Consent Management Platform. Although they have one of the easier setup processes we’ve interacted with, we recommend making a couple of modifications to ensure the best possible data collection.

We’ve worked with many Pinterest advertisers to help them set up their CAPI connections via Google Tag Manager, and have noticed that most find the process intimidating. While we understand why it may look that way from the outside, the truth is that the process is quite straight forward, especially if you already have GA4 tagging in place.

Discover how modernizing call center applications can transform customer experiences and boost satisfaction. Learn about the key capabilities needed for true omni-channel support and ways others have enhanced call centers to meet evolving customer expectations and drive operational efficiency.

While convenient and useful, Hubspot’s cookie consent banner provides a challenge for sites relying on Google Tag Manager, and their documentation leaves something to be desired for these users. In this article, we’ll walk you through everything you need to know to integrate Hubspot’s cookie consent banner with your GTM setup.

In January of 2021, the World Wide Web Consortium (W3C) released the first public draft of a new generation of the WCAG Accessibility guidelines: WCAG 3.0. WCAG 3.0 has a number of significant differences from WCAG 2.x, not just in the site requirements, but also in how the standard is measured and applied. One of the most significant changes under 3.0 is a shift in how conformance is achieved. This article discusses how this change may impact your level of compliance.

Long the domain of airlines and credit cards, more and more businesses are turning to loyalty programs to drive customer engagement. And we're not just talking about the punch cards at your local coffee shop.

Avatria announces a new integration of Zocalo, Avatria's composable commerce accelerator, with commercetools, a composable eCommerce platform. This integration allows commercetools customers to streamline the implementation process via Zocalo's pre-built API layer and storefront.

At B2B Online Chicago, we were invited to present our approach to technology modernization. In this presentation, we'll unpack why businesses need to modernize their tech stacks, and Avatria's approach to doing so.

We recently embarked on a total redesign of our internal site, avatria.com. Given our growing expertise in Contentful and the necessity of building out a number of site components, we decided to use the opportunity to migrate all of our website content from Wordpress into Contentful. Though there were a few minor hiccups along the way, the overall process was extremely simple. If you’re interested in migrating your website from Wordpress to Contentful, this article will line out the steps you need to take to ensure your migration process is as smooth as possible.