Looking to accelerate your technology? Learn more about Zocalo, a solution to help orchestrate your composable commerce capabilities. Learn More


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Unlock the Benefits of Composable Commerce With Confidence
Accelerate your digital transformation with Zocalo by Avatria. Our customizable commerce solution assembles a best-of-breed composable architecture and provides faster speed-to-value, while lowering risk, effort, and complexity.
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Is MACH/headless eCommerce right for you?
To celebrate the launch of Avatria’s new composable commerce accelerator, Zocalo, we wanted to share a few blog posts about some of the thinking that guided our development of the tool.
Anando Naqui
Lessons in Machine Learning: Optimizing Revenue
When it comes to balancing conversion and revenue, there is no free lunch: the two concepts are fundamentally at odds. This article looks at how you can optimize your site for revenue while maintaining or improving conversion.
Avatria Data Science and Analytics Team
Improve Conversion by Getting More Out of Your Search Engine
Did you know that over 70% of shoppers never make it to the second page of a product category and almost 90% never make it past the first page of search results? How many do you think even make it to the bottom of that first page? In today’s age, it is critically important that the products your customers are most likely to purchase appear above the fold on the first page. Customers expect you to show them what they’re looking for, and your margin for error is minimal.
Brian Ballard
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