Following a broader digital transformation initiative, Discount Tire needed a purpose-built in-store application that would allow store associates to efficiently find and configure products, build ready-to-transact carts, and send them to the point of sale.
Avatria proposed reuse of the web platform as a baseline to avoid unnecessary duplication of logic and functionality, while adding store-specific customizations to account for complex pricing rules, tax exemptions, restricted product visibility, inventory lookups, and fleet-specific catalogs that are unique to the store experience. The application also needed to support nuanced workflows such as refunds, quotes, and miscellaneous service orders while integrating with existing systems to consume customer, vehicle, and complex product data in an optimal way for handling by store associates.
- Provide strategic guidance on key project decisions, including creation of a phased roadmap aligned with regional rollout priorities and existing digital capabilities.
- Implement a custom UI tailored for store associates, mirroring the online experience while supporting unique in-store needs.
- Architect end-to-end data flows between the commerce platform, POS, and other integrated systems to enable customer, vehicle, and certificate data exchange.
- Configure advanced cart logic including restricted product actions, tax exemptions, employee pricing, and fitment-qualified product browsing.
- Support go-live and organizational change management, ensuring adoption across store locations to enable associates to efficiently build orders and reduce time spent on transactional tasks.
- Delivered a consistent, intuitive in-store experience aligned with the client’s web experience and tailored for store associate workflows.
- Enabled store teams to quickly search, build, and modify complex carts using real-time pricing, fitment, and inventory logic.
- Created a more intuitive and cohesive buying experience, allowing associates to focus more on customer service and relationship building.
- Improved operational efficiency through seamless integration with POS and existing backend systems.
- Supported scalable rollout across hundreds of store locations, adaptable to regional requirements and ongoing business changes.
