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SEARCH & MERCHANDISING

Be confident that customers will always find what they’re looking for by relying on our expertise in search engine algorithms, product data, and user analytics.

WHY WE'RE DIFFERENT

Harnessing our expertise in the technology that underpins search and merchandising software, we go above and beyond basic implementation to make sure you're getting the most out of this crucial part of the customer experience.

Queries Processed

10%

Conversion Rate Improvement

300%

Response Speed Improvement

40+

Projects Completed

OFFERINGS

Search Tuning

Improve Findability Through Targeted Search Optimization

We fine-tune your search engine configuration to improve ranking logic, filters, and relevance, delivering a faster, more accurate experience for your customers.

Search Platform Implementation

Select and Implement the Right Search Platform Day One

Whether you're evaluating new tools or replacing legacy search, we guide you through vendor selection, integration planning, and launch to create a strong foundation for future search performance.

Search Intelligence

Use Search Analytics to Understand Gaps and User Frustration

We analyze behavioral data and search interactions to uncover drop-off points, missed intent, and poor result coverage to help you turn insights into merchandising improvements.

Data Ingestion

Feed Your Search Engine the Structured Data It Needs to Perform

Our team sources, structures, and indexes data from multiple systems to ensure your search results are complete, accurate, and timely across every category and product type.

Avatria Convert

Using analytics data and custom machine learning models, Avatria Convert will improve conversion and help your customers find what they need.

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OUR EXPERTISE

FEATURED CASE STUDIES

American Hotel Register Company

SEARCH TUNING

SOLR

SAP COMMERCE

Anixter Search Tuning

SAP COMMERCE

DIGITAL ANALYTICS

A/B TESTING

American Hotel Register Company

SEARCH TUNING

SOLR

SAP COMMERCE

Anixter Search Tuning

SAP COMMERCE

DIGITAL ANALYTICS

A/B TESTING

RELATED INSIGHTS

INSIGHT

Improve Conversion by Getting More Out of Your Search Engine

Did you know that over 70% of shoppers never make it to the second page of a product category and almost 90% never make it past the first page of search results? How many do you think even make it to the bottom of that first page? In today’s age, it is critically important that the products your customers are most likely to purchase appear above the fold on the first page. Customers expect you to show them what they’re looking for, and your margin for error is minimal.

Brian Ballard

WHITE PAPER

How Far Do Customers Browse on eCommerce Sites? Not as Far as You Think.

An expression has been floating around that supposedly describes a painful truth of eCommerce shopping habits; it goes something like this: You could bury a body on page two, and no one would ever find it. It’s one of those ideas that feels right (when was the last time you clicked into the second page of search results for an answer?), but is much harder to find good data about. Fortunately, we have a lot of eCommerce data at hand, so we decided to try to dive into the question for ourselves.

John McDonough

WHITE PAPER

Lessons in Machine Learning: Optimizing Revenue

When it comes to balancing conversion and revenue, there is no free lunch: the two concepts are fundamentally at odds. This article looks at how you can optimize your site for revenue while maintaining or improving conversion.

Avatria Data Science and Analytics Team

MORE SERVICES

Commerce & Content

Digital Strategy

Analytics & Customer Data

Managed Services

Globalization & Compliance

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