Avatria helped the customer implement Enhanced Ecommerce tagging exclusively through the DOM and Google Tag Manager, without the need to do any backend development work.
As part of the A/B test setup, Avatria also setup Google Optimize for the customer and integrated the test data into Adobe Analytics via Launch, for further analysis of the results.
Convert rankings were then applied to the site's "Trending" sort order via csv uploads and minor Solr configuration work. The Convert team tuned the rankings twice during the A/B test and both tuning efforts resulted in significant gains for the Convert variant.
In addition to the metrics listed above, Convert’s rankings outperformed the control group in the following metrics: