Looking to accelerate your technology? Learn more about Zocalo, a solution to help orchestrate your composable commerce capabilities. Learn More


Escape traditional monolithic platforms with our expertise and bespoke solutions, redefining your digital strategy and keeping you ahead of the curve.

Seamlessly decouple your frontend and backend, enabling rapid innovation and delivering exceptional digital experiences to your customers.
Solution Architecture
Redefine how you design your business's digital experience. Let us simplify the complexity of composable commerce, combining every aspect of your business needs and allowing you to stay at the forefront of your industry.
Headless/MACH Commerce
Seamlessly decouple your frontend and backend, enabling rapid innovation and delivering exceptional digital experiences to your customers.
Program & Portfolio Management
Let us help you efficiently plan, execute, and oversee your projects and initiatives. We provide our own tools and years of experience to guide projects of any size to success.
Digital Roadmaps
A properly scoped and prioritized roadmap helps your business achieve its goals. Avatria can help you make data-backed decisions based on dependencies, constraints, and industry best-practices to ensure you are set up for success.
Analytics Strategy
Set your site up for success through careful data planning, focusing on the complete customer journey. Make data your most valuable asset and use it effectively.
Customer Data Platforms
Let us aggregate and unify your customer data from various sources, providing a holistic view of each individual.
CMS Platform Implementation
Let us tailor your CMS platform solutions to align with your specific needs, enabling site updates in realtime and ensuring a successful digital presence.
Managed Hosting & Services
Put your mind at ease and let us take care of your hosting needs. We support cloud-based hosting for your web applications while meeting the highest standards for availability, security, and support on AWS, GCP, and Microsoft Azure.
Zocalo Architecture Diagram
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Unlock the Benefits of Composable Commerce With Confidence
Accelerate your digital transformation with Zocalo by Avatria. Our customizable commerce solution assembles a best-of-breed composable architecture and provides faster speed-to-value, while lowering risk, effort, and complexity.
Our Partners
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Is MACH/headless eCommerce right for you?
To celebrate the launch of Avatria’s new composable commerce accelerator, Zocalo, we wanted to share a few blog posts about some of the thinking that guided our development of the tool.
Anando Naqui
Why you shouldn’t build business logic into your frontend
When we started building Zocalo, our MACH-based eCommerce enablement tool, we brought our decades of experience as digital commerce consultants to the design process. We looked at where eCommerce platforms were 5, 10, and 15 years ago, thought back to all of the poorly built system architectures we’d been brought in to shore up...
Zach McMahon & Anando Naqui
Improve Conversion by Getting More Out of Your Search Engine
Did you know that over 70% of shoppers never make it to the second page of a product category and almost 90% never make it past the first page of search results? How many do you think even make it to the bottom of that first page? In today’s age, it is critically important that the products your customers are most likely to purchase appear above the fold on the first page. Customers expect you to show them what they’re looking for, and your margin for error is minimal.
Brian Ballard
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