Tula Skincare

Company Profile
Business Type
Cosmetics
Ecommerce Platform
Shopify
Business Size
Enterprise
Search Engine
Default
Challenges
  • Heavy mobile usage (>75%)
  • High number of new visitors (>80%)
  • Minimal site search usage
PROJECT DETAILS
A/B TEST DETAILS
TEST DURATION
18 Days
A/B TEST PLATFORM
Google Optimize
CATEGORIES TESTED
All
CONTROL VARIANT
Shopify Best Selling Sort + Manual Merchandising
Summary

Prior to engaging Avatria, Tula Skincare was using Shopify’s native Google Analytics Enhanced Ecommerce tracking, which was collecting flawed data. Avatria helped Tula properly implement Enhanced Ecommerce tagging, including true view impressions, via theme updates and Google Tag Manager.

As part of the initiative, Avatria also installed Google Optimize and set up an A/B test of Convert’s rankings.

To implement Convert’s rankings, Avatria built a custom frontend application that would allow Tula to provide 1-to-1 personalized rankings to all customers.

THE RESULTS
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