Data Science & Analytics

Make sense of what your data is telling you

Applying data science can take your commerce capabilities to the next level, but knowing where and how is the challenge. Rely on our expertise to plan your strategy and deliver valuable solutions.
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Deep Specialties

Digital Analytics Strategy

Careful planning sets your data initiatives up for success in the short and long-term.

Capabilities

Audit

Audit

Detailed review of your data collection practices reveals existing issues, enhancement opportunities, and best practice recommendations.
Data Architecture

Data Architecture

Design of the tools, schema, and resources needed to feed the data points that matter to all parts of your business.

Tag & Pixel Implementation

Google Tag Manager, data warehouse, and customer data platform development ensure the highest-quality data collection.

Capabilities

Google Analytics

Google Analytics

GA4, Enhanced Ecommerce, custom events, and cross-domain tracking ensure you have the best data available.
Facebook

3rd-Party Pixels

Conversion tracking and attribution for 3rd-party marketing platforms, such as Google Ads, Facebook, Tik Tok, LinkedIn, and more.
Server Side Tracking

Server Side Tracking

Industry-leading approach avoids browser limitations to collect the best data possible, improve site performance, and enhance security.
BigQuery Management

BigQuery Management

Data warehouse solutions enhance reporting capabilities by unifying your marketing platforms and extending the lifespan of your data.

Data Insights & Dashboards

Understand the critical touchpoints that lead your customers to conversion.

Capabilities

Performance Analysis

Performance Analysis

Timely insights help you get more out of your website and marketing campaigns.
Custom Dashboards

Custom Dashboards

Centralized marketing dashboards in Google Data Studio make monitoring and analyzing all your digital properties fast and easy.
Customer Journey & Cohort Exploration

Customer Journey & Cohort Exploration

Unique reports illuminate the fine-grained details of who your customers are, and how they make decisions.

Conversion Optimization & A/B Testing

Drive web and marketing success by finding out what strategies make a difference.

Capabilities

A/B Test Strategy & Setup

A/B Test Strategy & Setup

Identify optimization opportunities, create hypotheses, and design experiments to test them. Support Google Optimize, VWO, Optimizely and other testing software.
Split Testing Result Analysis

Split Testing Result Analysis

Advanced statistical modeling provides confidence that you're making the right decisions.

Advanced Data Science

Take your data practices to the next level with artificial intelligence and machine learning.

Capabilities

AI Analysis

Analysis

Advise on opportunities to deploy ML-powered solutions to collect and leverage data to enable accurate prediction, recommendations, forecasts, etc.
AI Implementation

Implementation

Build a smoothly functioning data science solution tailored to your unique business needs.
AI Optimization

Optimization

Get more out of your data science solution by overcoming noise, dirty data, inaccurate predictions, and other common problems.