Sports World Chicago

Company Profile
Business Type
Sports Apparel
Ecommerce Platform
BigCommerce
Business Size
Small Business
Search Engine
Default
Challenges
  • Large catalog
  • Many similar products with minor differentiation
  • Minimal site search usage
  • New products frequently introduced
PROJECT DETAILS
A/B TEST DETAILS
TEST DURATION
30 Days
A/B TEST PLATFORM
Google Optimize
CATEGORIES TESTED
29
CONTROL VARIANT
Newest Items Sort
Summary

Prior to engaging Avatria, Sports World Chicago did not have Google Analytics Enhanced Ecommerce tracking enabled, preventing them from capturing high-quality data about customer shopping behaviors. Avatria helped Sports World implement Enhanced Ecommerce tagging via Google Tag Manager.

As part of the initiative, Avatria also installed Google Optimize and set up an A/B test of Convert's rankings.

Convert rankings were then applied to the site's "Featured" sort order on high-traffic categories, and updated on a weekly basis.

THE RESULTS
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