La Belle Perfumes
Company Profile
Business Type
Perfumes
Ecommerce Platform
Shopify
Business Size
Small Business
Search Engine
Default
Challenges
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Many similar products with minor differentiation
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Minimal site search usage
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Large number of product categories
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High number of new visitors (>80%)
PROJECT DETAILS
A/B TEST DETAILS
TEST DURATION
28 Days
A/B TEST PLATFORM
Google Optimize
CATEGORIES TESTED
370
CONTROL VARIANT
Shopify Best Selling Sort
Summary
Prior to engaging Avatria, La Belle Perfumes was using Shopify's native Google Analytics Enhanced Ecommerce tracking, which was collecting flawed data. Avatria helped La Belle Perfumes properly implement Enhanced Ecommerce tagging via theme updates and Google Tag Manager.
As part of the initiative, Avatria also installed Google Optimize and set up an A/B test of Convert's rankings.
Convert rankings were then applied to the site's "Featured" sort order on all collections via Convert's Shopify integration.
THE RESULTS
Category Results
Category results represent the performance of products within a test category.
+33.33%
Unique Purchases
+60.64%
Product Revenue
+38.92%
Adds to Cart
In addition to the metrics listed above, Convert’s rankings outperformed the control group in the following metrics:
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Revenue Per Impression
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List Conversion Rate
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Product List Clicks
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Product Detail Views
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Product Checkouts
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Cart-to-View Rate
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Checkout-to-View Rate
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Buy-to-Detail Rate
In our industry, some products are staples, some are limited edition, and some simply have short life spans. With thousands of SKUs, huge collections, and fluctuating product availability, manually optimizing product rankings would be far too time consuming. Convert ensures that the most sought-after and trending products are placed prominently on the site, without simply relying on historical sales data. This has resulted in more page views per session, and a higher overall conversion rate!
Interested in working with Avatria? Contact us to start the conversation.
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