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Epson - International Rollout

Industry
Manufacturing
Location
Long Beach, CA
Tags
GLOBALIZATION
PLATFORM IMPLEMENTATION
SAP COMMERCE
DIGITAL COMMERCE
Key Impact
Avatria's work in creating a repeatable playbook for site migration streamlined the client's portfolio and significantly decreased the time to production.
+15
Countries
THE CHALLENGE
Create an international framework to deliver a tailored yet efficient global rollout.

After an initial North America rollout of the client’s website on SAP Commerce, Avatria led a subsequent phase to enable features specific to Latin America and Southeast Asia. With over 15 country sites present across the two regions, and because each property used varying commerce and content technologies, the need for a consistent and repeatable playbook was essential for mitigating the uniqueness of each migration.

Fortunately, the framework that Avatria had put in place during the initial planning & development phase allowed this rollout to occur on an accelerated basis, with only minor modifications and region-specific changes required.

PROJECT DETAILS
Avatria partnered with the client international teams to understand the personalized experience required per country.
Our Contributions
With the insight and collaboration from the client international teams, Avatria was able to deliver the following:
  • Enable country- and region-specific payment methods, including the development of altered checkout flows and punch-out integrations depending on supported payment providers
  • Complex data migrations to match existing country content with new data model objects and CMS components
  • Modify the site experience for country-specific needs, such as removing checkout options on certain country sites that were not ready for online transactions
  • Execute a reusable go-live checklist for SAP Commerce activities and coordinating site launches across international teams
RESULTS
An operationally efficient country-onboarding process.

After a successful launch of the pilot countries, the client was able to continually add new countries to the platform using the framework and tools we created, with minimal assistance required. In addition to a consistent look and feel, these sites can now take advantage of consolidated codebases, streamlined operation teams, and new features as soon as they are rolled out.

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