The effects of COVID-19 on the global economy will likely be long-lasting and fundamentally change how companies around the world do business. While digital commerce is subject to the same factors that influence the rest of the world, it also provides businesses with a unique set of tools.
There have been a number of short-term impacts, but it is also imperative to explore long-term structural changes that the digital commerce market might see, as well as the adaptations companies can make in the coming months and years.