Blueprint for Building a Global Commerce Site

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by Leo Rotstein | June 3, 2020 9:14 am

Building a successful global business is a never-ending juggling act. With what can seem like an unlimited number of moving parts, compromises feel inevitable. Efficiency is traded for simplicity. Optimal long-term solutions are traded for quick and dirty fixes.

These tradeoffs can be especially problematic for e-commerce businesses. For companies aspiring to go global, what initially might seem like a sensible decision to ramp up a new country on its own platform can snowball into 10 different websites running out of 10 different codebases. Each one is its own tangled web of custom features, add-ons, and designs.

Read the rest of Leo’s article at E-Commerce Times.

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