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Insights / STRATEGY
![Blueprint for Building a Global Commerce Site](http://images.ctfassets.net/99to3b42dvrf/33P59PsdUfYlapfqvNEZtL/8b3714ca8385f58475afcd8ab1b22393/globalization.png)
INSIGHT
Blueprint for Building a Global Commerce Site
![leo-rotstein](http://images.ctfassets.net/99to3b42dvrf/yv6P09kuOzRLchr8cxTEu/e5dc2497afb0ab8708725ead4217d6d2/leo-rotstein.png)
by Leo Rotstein
Building a successful global business is a never-ending juggling act. With what can seem like an unlimited number of moving parts, compromises feel inevitable. Efficiency is traded for simplicity. Optimal long-term solutions are traded for quick and dirty fixes.
These tradeoffs can be especially problematic for e-commerce businesses. For companies aspiring to go global, what initially might seem like a sensible decision to ramp up a new country on its own platform can snowball into 10 different websites running out of 10 different codebases. Each one is its own tangled web of custom features, add-ons, and designs.
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