Take 5 is a leading automotive service provider, with over 1,200 locations across two brands: Take 5 Car Wash and Take 5 Oil Change.
They engaged Avatria to design, implement and configure a brand new rewards program, modernize digital architecture with an enterprise-wide service layer, and serve as the Program & Product Management team of record across the entire initiative.
Take 5 sought to build a rewards program from scratch to increase customer retention, and improve cross-brand shopping across the oil change and car wash businesses.
Avatria partnered with a creative agency to deliver a comprehensive rewards experience ranging from mobile app development, POS integration, service layer development, loyalty strategy and more to transform Take 5's business and usher in a new era of customer centricity.
- Multi-Brand Landscape: Take 5 Car Wash and Take 5 Oil are two brands under the same name, but operate largely independently and have different master systems. Data needed to be consolidated in a single source to enable a multi-brand loyalty program that encouraged cross-brand shopping behavior.
- Disparate POS systems: The POS systems for each brand were on different platforms and did not have a straightforward way to consolidate the data using modern technological principles
- Multiple Ongoing Workstreams: Many tracks of work needed to be aligned to ensure that all teams would be successful.
