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Industry
Industrial Manufacturing
Location
Fenton, MO
Tags
PRIVACY & CONSENT MANAGEMENT
TAG & PIXEL IMPLEMENTATION
DIGITAL ANALYTICS
Key Impact
Implemented consent management software across 6 sites.
6
sites implemented
Tacony
THE CHALLENGE
Implement a scalable consent management solution across a suite of brand sites
Recent years have seen a sharp rise in privacy regulations, with companies increasingly facing lawsuits, fines, and reputational damage tied to how they collect and honor consent. Against this backdrop, Tacony found itself especially exposed: operating six different brand websites, each with its consent management practices established at different times and by different teams. This patchwork made it difficult for leadership to ensure that digital consent practices were being followed properly, heightening compliance risk. As enforcement and litigation risks continued to climb, the company recognized the urgent need for a unified, scalable approach to consent management.
PROJECT DETAILS
Audit & implementation
Tacony approached Avatria for a comprehensive review and re-implementation of OneTrust’s consent management platform. This project would include:
- An audit of Tacony’s existing consent banner configuration.
- Review of website cookie & script categorization.
- Updating GTM to install OneTrust and ensure that tag firing conforms to user consent preferences.
- Testing & validation to ensure proper behavior across different regions.
The Solution
Efficient OneTrust implementation
The entire project, from start to finish, was completed for all six brand websites within three weeks. Avatria advised the client to transition their OneTrust installation from code snippets installed directly on the site to a Google Tag Manager-hosted solution. This would provide easier integration with their other systems, and avoid dev team involvement for future updates.
Our review of existing cookie categorization found several existing category errors, which were promptly fixed. Our testing also revealed an issue with OneTrust’s autoblock feature negatively impacting Vimeo players on the site; this issue was also quickly resolved.
Rigorous testing allowed the client to launch their data collection practices with confidence.
OUR ROLE
Technical Architecture & Integration
Designed how the consent management platform connects with existing websites and marketing tools across every brand, ensuring that data flows correctly between systems so consent choices are captured, stored, and enforced consistently.
Configuration & Customization
Tailored the platform to meet each brand's requirements, from consent banner design to preference center workflows. This ensures the solution reflects brand identity while maintaining a unified underlying framework.
Compliance Mapping
Reviewed each site’s cookies and scripts, coordinating with client tech teams, to ensure that proper categorization is configured for each site. Recommended a standard approach to consent defaults across all markets to reduce risk of violating privacy regulations.
Testing & Quality Assurance
Rigorously tested the system across brands, devices, and user scenarios to catch gaps before launch. This reduced the risk of compliance failures or customer experience issues once the platform went live.
6
sites implemented
3
weeks to completion
300+
cookies reviewed
250+
tags updated
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