Shoe Retailer Platform Assessment


Newton, MA


Shoe Retail


SAP Commerce


SAP Commerce

Platform Assessment

Mergers & Acquisitions


The Challenge

The client, a nationwide shoe retailer, was the subject of a recent acquisition that resulted in the merger of two separate brands. As the brands relied on different B2B and B2C eCommerce systems, the client asked Avatria to undertake an assessment to determine the best approach for the consolidation and integration of their brands.

Following our assessment methodology, Avatria evaluated each of the eCommerce platforms in regards to its suitability for supporting the client moving forward, including functional capabilities, business operations needs, and technology fit with future-state architecture. As a means of gathering data for our evaluation, Avatria:

  1. Conducted discovery sessions with the client to gain an understanding of high level B2C and B2B requirements in the present and future.
  2. Assessed requirements against Demandware, SAP Commerce, and other platforms' capabilities to identify gaps and supported functionality.
  3. Assessed the feasibility of accomplishing future-state requirements within the desired timeline, considering all known factors.
  4. Developed a financial model highlighting one-time and recurring costs to operate the eCommerce business, including a cost/benefit analysis for the platforms that were evaluated.
  5. Formulated a recommended approach and estimated the cost to procure and implement software and develop an organization to support the approach.

In order to accommodate client dependencies, the assessment was conducted over a period of 5 weeks with part-time resources.


  1. Requirements matrix highlighting current and future-state B2C and B2B capabilities including identification of feature gaps that existed in the platforms that were evaluated.
  2. Total Cost of Ownership model evaluating each of the 3 approaches that were considered and their break-even points.
  3. 2-Year eCommerce Roadmap highlighting key initiatives and milestones required to migrate and consolidate the systems.
  4. Executive summary highlighting recommendation, options, and strengths/weaknesses of each approach.


As a result of the assessment the client accepted our recommendation to utilize their existing Salesforce Commerce Cloud B2C presence, implement SAP Commerce for B2B, and conduct a formal vendor selection for a Systems Integrator to implement SAP Commerce. To date both platforms have been migrated/implemented and all brands are now operational.