Prior to engaging Avatria, Newborn Feathers was using Shopify's native Google Analytics Enhanced Ecommerce tracking, which was collecting flawed data. Avatria helped Newborn Feathers properly implement Enhanced Ecommerce tagging via theme updates and Google Tag Manager.
As part of the initiative, Avatria also installed Google Optimize and set up an A/B test of Convert's rankings.
Convert rankings were then applied to the site's "Featured" sort order on high-traffic collections via Convert's Shopify integration.
In addition to the metrics listed above, Convert’s rankings outperformed the control group in the following metrics: