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Industry
Eyewear
Location
USA
Tags
SALESFORCE COMMERCE CLOUD
PLATFORM IMPLEMENTATION
DIGITAL COMMERCE
CONFIGURATOR
Key Impact
Avatria scaled Salesforce Commerce Cloud to support a high-volume eyewear retailer's massive catalog complexity and first-of-their-kind shopping experiences.
THE CHALLENGE
Scale Meets Complexity for Eyewear Leader
A leading direct-to-consumer eyewear retailer selling contact lenses and prescription glasses to millions of customers nationwide had order volumes that exceed what most commerce implementations are designed to handle. On the contact lens side, the storefront had to manage complex, prescription-driven product selection and validation before an order could be placed. On the glasses side, the team wanted to launch new shopping experiences not available as standard platform features. The common thread across both was making the platform perform at a scale and level of complexity it was never designed for. A conventional implementation would not be enough.
PROJECT DETAILS
Two Implementations, One Vision
Avatria led two Salesforce Commerce Cloud implementations for the retailer, one for the contact lens business and one for the glasses business.
On the contacts side, a few hundred products supported prescription-driven combinations once power, base curve, cylinder, axis, and packaging were accounted for, with a single lens sometimes representing thousands of valid SKUs. We went beyond standard variant modeling with a tailored approach to product selection and SKU resolution, building an experience that guided customers, validated combinations in real time, and resolved the correct SKU through the retailer's ERP.
On the glasses side, we enabled new online shopping experiences that felt closer to shopping in-store. An in-home try-on program let customers build a personalized box of frames, which required a bundle configurator and split-fulfillment logic so trial and purchased items could ship and return independently. We also integrated a virtual try-on mobile app with the storefront, so shoppers could preview frames on a 3D model of their face and add them to cart directly from the modeling tool.
Results
Built to Scale, Launched with Confidence
Both implementations launched successfully and supported the client at a scale well beyond what most enterprise commerce programs are designed to handle, serving millions of customers and processing order and SKU volumes significantly larger than comparable deployments. These launches showed how to scale an ecommerce platform without slowing it down, limiting capabilities, or compromising the customer experience.
We designed a solution that stayed fast and dependable, even with thousands of prescription-based product combinations that outstrip standard setups. We also ensured the storefront worked seamlessly with the client’s ERP, so each order matched the right item and could be produced and shipped quickly through their made-to-order fulfillment process. On the experience side, we paired that foundation with innovation, delivering custom journeys like configurable in-home try-on, split fulfillment, and a seamless virtual try-on integration. Together, these were not incremental enhancements, but forward-looking solutions that showcased our architectural rigor and product vision while expanding what a commerce platform can deliver at scale.
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