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Industry
Construction
Location
USA and Canada
Tags
Contentful
Content Management System
Website Redesign
Key Impact
Built redesigned website on Contentful CMS to facilitate dynamic, flexible, and seamless content management.
125
Unique Content Pages Created
THE CHALLENGE
Modernize content management while implementing a website redesign
A leading national supplier of construction materials recognized the critical need to transition their existing website content to a new Content Management System (CMS) that could better support their evolving digital strategy. Their legacy website demanded frequent updates, particularly for managing subsidiary locations, but the process was inefficient and heavily reliant on IT support for even minor changes. Additionally, the limitations of their existing CMS restricted their design team’s ability to implement modern, creative designs, hindering efforts to keep the website visually current and user-friendly.
PROJECT DETAILS
Platform migration & website development
Avatria was tasked with guiding the development of a new website on a new CMS, which involved the following key responsibilities:
- Leading a vendor selection process in order to choose a platform that could meet client requirements.
- Migrating all content from the existing CMS to Contentful.
- Developing a contemporary website that showcases the client's branding, styling, and capabilities.
- Building a suite of CMS components and features that enable business users to make creative updates without needing development support.
- Ensuring that current and future content needs have been considered and addressed.
Results
A composable and scalable CMS solution built for the future
In addition to providing strategic leadership, Avatria played key roles in technical and functional architecture, project management, engineering, and QA. This project established a strong foundation for maintaining the new website and setting up other subsidiary websites in the future. Our contributions included:
- Full site redesign, build, and content migration within 5 months.
- Creating 125+ easily-managed, responsive content pages with preview and content workflow capabilities.
- Creating 30+ reusable Contentful components to enable an enhanced website design and allow for flexible and comprehensive content authoring within each page.
- Enabling search features for finding brand subsidiaries, vendors, products, content, and locations.
OUR ROLE
FEATURED
Subject Matter Expertise
As a Contentful partner, Avatria was able to provide expertise in building out reusable components to support content requirements and brand guidelines. Avatria also provided support and training to ensure best-practices were followed throughout the project and post launch.
Contentful Environment Configuration
Set up development, test, and master environments in Contentful with preview capabilities and synchronization capabilities. We also set up tags and views within Contentful to make finding and editing content easier.
Dynamic Contentful Components
Created powerful and dynamic components to enable quick and creative design. Components include carousels, banners, hero images, duplex images/videos, featured cards/tiles, overlapping images, and rounded page sections.
Powerful Search Enablement
Dynamic search features, including filter controls, were enabled throughout the site to help users quickly find GMS locations, subsidiaries, vendors, or content pages.
Project Management
The project was successfully delivered in under 5 months, with Avatria overseeing the entire process to ensure success; from vendor selection and initial design, through website launch.
<5
months from start to launch
125+
Pages created
30+
Contentful components created
325+
Locations migrated
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