Anixter Adobe Analytics Implementation

Industry
Industrial Supply
Location
Glenview, IL
Tags
SAP COMMERCE
DIGITAL ANALYTICS
ADOBE ANALYTICS
PLATFORM IMPLEMENTATION
Key Impact
Avatria migrated over 20 templates impacting 1M SKUs in just 8 Weeks.
1M
SKUs
THE CHALLENGE
Enable Advanced Personalization and A/B Testing on a flagship B2B Portal for a Fortune 500 company.

For years, Anixter (now part of Wesco), an industrial supplies distributor, utilized Google Analytics for much of their analytics and reporting needs. However, there were limitations to the Google Analytics product suite that made it difficult for Anixter to conduct A/B tests. Recognizing that Adobe Analytics would seamlessly integrate with Adobe Experience Manager, Adobe Audience Manager, and SAP Commerce, Anixter decided to migrate away from Google Analytics in favor of Adobe. This would facilitate data collection, reporting, A/B testing, and advanced personalization, all on a standard platform.

PROJECT DETAILS
Anixter engaged Avatria to implement Adobe Analytics on all SAP Commerce pages across their flagship site, Anixter.com.

Key Contributions

  • Audited full site and all page templates to create a master list of project requirements
  • Implemented and configured Adobe Analytics via backend development and tag setup
  • Validated that proper data collection was occurring
  • After deployment, Avatria provided ongoing updates and validation of tagging as UX elements were introduce or modified over time
RESULTS
Avatria successfully migrated over 20 page templates, impacting a product catalog with nearly 1M SKUs. The initial development effort, including go-live, was completed in 8 weeks.
Have questions or want to chat?