For years, Anixter (now part of Wesco), an industrial supplies distributor, utilized Google Analytics for much of their analytics and reporting needs. However, there were limitations to the Google Analytics product suite that made it difficult for Anixter to conduct A/B tests. Recognizing that Adobe Analytics would seamlessly integrate with Adobe Experience Manager, Adobe Audience Manager, and SAP Commerce, Anixter decided to migrate away from Google Analytics in favor of Adobe. This would facilitate data collection, reporting, A/B testing, and advanced personalization, all on a standard platform.
- Audited full site and all page templates to create a master list of project requirements
- Implemented and configured Adobe Analytics via backend development and tag setup
- Validated that proper data collection was occurring
- After deployment, Avatria provided ongoing updates and validation of tagging as UX elements were introduce or modified over time