Last Updated: May 29, 2025

Table of Contents

• Overview

• About Avatria

• Contact Information

• Personal Data We Collect

• Sources of Personal Data

• Use of Personal Data

• Lawful Basis for Processing

• Data Provision Requirements

• Cookies and Analytics

• Data Sharing and Disclosures

• Use of Service Providers (Subprocessors)

• International Data Transfers

• Your Rights

• Data Security

• Data Retention

• Children’s Privacy

• Updates to This Policy

• Contact Information and Complaints

• Data Protection Authorities

Overview

This Privacy Policy describes how we collect, use, and protect your personal data when you interact with our website and services, particularly if you are located in Europe.

About Avatria

The legal entity name for Avatria is Avatria, Inc.

Avatria is located in Chicago, IL, United States.

At Avatria, we provide digital commerce consulting services and technology solutions. We are committed to respecting and protecting your privacy.

We are responsible for the data collected via our website and services.

Contact Information

If you have any questions about this policy or how we handle your data, please contact us at privacy@avatria.com.

Personal Data We Collect

Depending on your interactions with our website or services, we may collect:

• Name, job title, and company name

• Business contact information (such as email, phone number, or work address)

• Details you provide via website forms (e.g., contact, newsletter signup)

• Technical data, such as IP address, browser type, device details, usage data, and pages visited

We do not intentionally collect sensitive data (such as health, biometric, religious, or racial information) via our website or services.

Sources of Personal Data

We obtain your data from:

• Information you submit directly to us

• Data generated through your use of our website (such as through analytics tools)

• Publicly available sources (e.g., business directories, professional networks)

• Partners and third-party platforms supporting our operations

Use of Personal Data

We process your information for the following purposes:

• Responding to your requests or inquiries

• Providing and improving our services

• Operating, securing, and analyzing our website

• Sending you updates or marketing communications (with your consent)

• Fulfilling legal or contractual obligations

Avatria does not sell personal information to third parties.

Lawful Basis for Processing

GDPR Compliance Statement:

Avatria is committed to protecting your privacy and processes personal data in accordance with the General Data Protection Regulation (GDPR) and all applicable data protection laws.

Our legal grounds for processing your personal data under the General Data Protection Regulation (GDPR) include:

• Performance of a contract or in order to take steps at your request prior to entering into a business relationship

• Compliance with legal obligations

• Your consent (for example, for marketing emails)

• Our legitimate interests, provided these interests do not override your fundamental rights and freedoms

Data Provision Requirements

You are not required to provide personal data to us. However, certain features or services may require specific information. If you choose not to provide requested information, we may be unable to fulfill your request or provide some services.

Cookies and Analytics

Our website uses cookies and similar technologies to operate effectively, analyze usage, and enhance your experience.

• Session cookies are deleted when you close your browser; persistent cookies remain for a defined period.

• We use Google Analytics to understand website usage. For more information, visit Google's policy. You can opt out using Google's browser add-on.

• You may manage cookie preferences through your browser settings or our cookie notice.

Restricting cookies may limit some website features.

Data Sharing and Disclosures

We may share your data only in the following circumstances:

• With trusted service providers who assist us in operating our website and delivering services

• To comply with legal obligations or respond to lawful requests

• With your consent or at your direction

• To protect the rights, safety, or property of Avatria, our users, or others

• In connection with business transactions such as a merger, acquisition, or sale of assets

We may also share aggregated, anonymized data that cannot be used to identify individuals.

Our website may include features or widgets provided by third parties (such as social media buttons or embedded content). Use of these features is governed by the privacy policies of those third-party providers.

Use of Service Providers (Subprocessors)

We engage reputable service providers to operate our website and support communications, including:

• Typeform (contact form submissions)

• Mailchimp (newsletter email communications)

• Contentful (website content management)

• YouTube (video hosting and playback)

• Google Analytics (website analytics)

Our site may also link to external services such as Microsoft Bookings or social media platforms. When using these services, their respective privacy policies apply.

If you would like to know more about the third parties who may process your data, please contact us at privacy@avatria.com.

International Data Transfers

As a US-based company, Avatria and our service providers may process your information outside the European Economic Area (EEA). We implement appropriate safeguards, such as standard contractual clauses, to protect your data when it is transferred internationally.

Your Rights

Under European privacy law, you have the right to:

• Access your personal data

• Request correction of inaccurate or incomplete data

• Request deletion of your data in certain circumstances

• Restrict or object to how we process your data

• Request data portability (to move your data to another provider)

• Withdraw your consent at any time (when processing is based on consent)

To exercise your rights, please contact us at privacy@avatria.com. We may ask you to verify your identity before fulfilling your request.

You may also unsubscribe from our marketing communications at any time using the link in our emails or by contacting us directly.

Data Security

We use appropriate technical and organizational measures to protect your data from unauthorized access, loss, misuse, or disclosure. However, no online service can guarantee complete security.

Data Retention

We retain your personal data only as long as necessary for the purposes described in this policy, or as required by law. When data is no longer needed, it is securely deleted or anonymized.

Our data retention decisions are based on:

• The duration of our relationship with you

• Legal and regulatory requirements

• The necessity to resolve disputes or enforce agreements

Children’s Privacy

Our website and services are not intended for children under 16. We do not knowingly collect personal data from individuals under 16 years of age. If you believe a child has provided us with information, please contact us and we will promptly remove it.

Updates to This Policy

We may update this Privacy Policy from time to time. The latest version will always be posted on this page with the effective date at the top. We encourage you to review this policy periodically.

Contact Information and Complaints

If you have questions, concerns, or complaints about this Privacy Policy or how we handle your personal data, please contact us at privacy@avatria.com.

If you are not satisfied with our response, you have the right to contact your local data protection authority.

Data Protection Authorities

For individuals in the EU, a list of data protection authorities can be found at: https://edpb.europa.eu/about-edpb/about-edpb/members_en