Discount Tire is the largest independent tire and wheel retailer in the United States, with 900+ stores nationwide. With the challenge of providing a single view of the customer and enabling a cohesive experience between all channels, Discount Tire embarked on a multi-phase program to re-platform its website and point-of-service (POS) system, among many other projects.
Performance, manageability and new functionality were drivers for the website. Modernizing and simplifying the store user interfaces along with providing additional capabilities were key in the POS transition.
In addition to the website and POS systems, Discount Tire was also looking to convert a proof of concept tire recommendation application into a full scale, production-ready system that could be used by all of its stores. Utilizing proprietary algorithms and vast amounts of collected data, Discount Tire would be able to provide unique tire recommendations based on customer specific attributes and preferences – leading to improved customer confidence throughout the buying experience.